Technology is an important enabler for our business and we have built a competitive advantage by working with our suppliers to provide market leading technology in a modular, flexible format.
When you consider that for diesel customers, on average 80% of the cost of our solution is fuel, then providing products that are market leading in fuel efficiency can provide a significant competitive advantage. We are continually identifying and developing new product lines that provide our customers with alternatives.
For example, our new medium speed HFO engine will allow customers to use a more affordable fuel source than the traditional diesel product, with better availability than gas.
We have built a team of specialist engineers at our in-house manufacturing facility in Dumbarton, Scotland. They intimately understand the requirements of the environment in which the fleet operates and have core skills around speed of deployment, reliability and flexibility which, over the years, have provided us with a strong competitive advantage.
In the last few years we have strengthened and developed our capability to adapt to the market environment, including bringing in new expertise on product development, new technologies, total cost of ownership and procurement.
We operate equipment for its useful life; we do not build our equipment to sell. This gives a powerful incentive to maintain it well, which gives a longer life and better reliability.
We currently purchase most of our temperature control equipment externally to suit the needs of local markets.