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Our Purpose

We believe in the positive impact of power and design systems that transform the lives and livelihoods of individuals, organisations and communities across the globe.

We supply power to any location, to any scale, to serve our customers, open up opportunities and create potential. Over time, we believe our services make a massive difference.

Our vision is to be the leading global player in the specialist energy marketplace, providing modular, mobile power and related solutions.

We will deliver long-term value to shareholders, outstanding service to customers and ensure rewarding careers for our employees.

We will achieve our objectives and fulfil our purpose by living our values and associated behaviours.

Be Together, Be Expert, Be Dynamic, Be Innovative, #Always Orange

Our Values


We use our entrepreneurial passion to deliver and we thrive on making great things happen.


We use our blend of experience, expertise and planning to keep us ahead of the game.


We ask the best of each other and harness our scale and diverse skills to grow stronger together.


We learn from the world for a better today and for great leaps tomorrow.

These values embody our culture and are central to Always Orange, the framework we use to engage our employees and drive our business forward.

Always Orange

After reorganising our business in 2015, we spent 12 months researching and refreshing the components of our Group culture.

Always Orange is the cultural framework that resulted. It brings together our purpose, values and behaviours and guides how we will complete our business transformation and fulfil our growth agenda.

We believe we have established some of the core components of a sustainable and profitable future. A future in which we can capitalise on market opportunities and create an even better place to work.

The creation of Always Orange involved workshops in Buenos Aires, Houston, Dumbarton, Tanzania and Dubai. We gathered input from our online community and through lively debate at the Executive Committee and Senior Leadership Team levels.

External Website

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